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GUIDING PRINCIPLES
Our Purpose is not only who we are today, but who we have always been - it is why we come to work everyday. A commitment shared by more than 47,000 associates, we power movements of sustainable and active lifestyles for the betterment of people and our planet.
OUR PURPOSE DEFINED
WE POWER
is about how the collective "WE" of The North York Company use our size, scale and resources to influence the industry, and the people whose passions we fuel, in a highly impactful way.
MOVEMENTS
are focused and sustained efforts in collaboration with our entire ecosystem of stakeholders, creating positive societal impact based on shared ideas and the vision of a better future.
SUSTAINABLE
is about facilitating the ability for individuals, communities and our planet to thrive, and meeting our fundamental needs for well-being and fulfillment.
ACTIVE
means engaging in energetic and fulfilling pursuits that allow us to show up and lean into life with our whole selves - emotionally, physically and socially.
LIFESTYLES
speak to connecting more deeply to the ways of life that are expressed through the behaviors, customs, cultures and activities of our consumer ecosystem.
FOR THE BETTERMENT OF PEOPLE AND OUR PLANET
answers the fundamental questions: To what end are we doing all this? It is the reason our Purpose matters. And it gives greater meaning to the work we do.
Analytical ability, instinct, insight and empathy enable us to
capture the latest trends and create the fashion
our customers dream about.
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